The Goal That Should Scare You (A Little)

The Goal That Should Scare You (A Little)

Hey there!

Before we dive in, a quick reminder that I’ll be hosting a webinar TODAY at 4 PM PST / 7 PM EST with Social Media Expert Kristen Jackson. If you’re looking to up your game online and stand out from the sea of agents, this one’s for you. Link below to register:

Webinar

Now, on to today’s topic.

Have you ever heard of or read Vivid Vision by Cameron Herold? It reminded me of a concept I first came across in Built to Last by Jim Collins and Jerry Porras — the BHAG.

BHAG stands for Big, Hairy, Audacious Goal. It’s exactly what it sounds like: a goal that’s big, bold, and just a little uncomfortable to say out loud. It’s not the kind of goal you check off a to-do list or hit by the end of the quarter. It’s the kind of goal that makes you stretch, think bigger, and maybe even question if you’re crazy for aiming that high.

Most people don’t set BHAGs because they’re afraid to fail. But here’s the thing, a true BHAG isn’t about the outcome, it’s about the direction it pulls you toward. It’s your North Star. It forces you to level up your habits, your thinking, and your environment.

When I think about my own BHAG, it’s not just a number or a business target. It’s about building a life where my time is fully my own. Where my businesses run smoothly, my family has complete freedom, and I spend winters walking on a beach instead of shoveling snow. That vision drives every decision I make today.

So here’s my challenge to you. Ask yourself: what’s your BHAG? What’s the one audacious goal that both excites and scares you? Write it down. Even if it feels unrealistic right now, get it out of your head and onto paper.

Big goals force us to think differently, act boldly, and grow faster than comfort ever could.

Ryan

Copyright © 2025  Grafton Capital Group, All rights reserved.

Our email address is:
ryan@graftoncapitalgroup.com